College Football Playoff Launches New Website and Digital Platform

By July 11, 2014Press Release

College Football Playoff to Provide Fans with Innovative Digital Media and Online Content

IRVING, Texas – The College Football Playoff (CFP) announces a new website as part of a comprehensive new technology and digital media platform for college football fans at www.collegefootballplayoff.com. Later, the CFP will add new mobile, game day event-driven applications for the playoff semifinals and national championship.

The CFP has partnered with Silver Chalice and its digital technology division SportsLabs to manage the venture. SportsLabs is a sports-focused technology company that has been working with the largest, most progressive players across sports.

“College football’s popularity keeps growing and the new playoff will only enhance this great game. Our fans want year-round, 24-hour access and news, and we will provide it,” said College Football Playoff Executive Director Bill Hancock. “We are committed to delivering a comprehensive website, mobile applications and family of digital products with strong, dynamic social engagement.”

The launch includes:
RESPONSIVE WEBSITE TECHNOLOGY:
A one-of-a-kind layout will showcase content in a consistent, streamlined, and easy-to-navigate presentation and will be available on desktop, mobile and tablet devices at collegefootballplayoff.com;

ACTIVE INTEGRATION:
Users will enjoy social media interaction, game-week ancillary event information, ticket-package opportunities for the College Football Playoff National Championship, the CFP philanthropic initiative and, beginning October 28, the weekly rankings created by the College Football Playoff selection committee;

NEW MOBILE APPLICATIONS:
Later this fall, iOS and Android smartphones and iPad tablet and applications will provide the ultimate game-week experience to fans featuring content available to users at the game venue – along with custom alerts that share live game information, event details and promotions;

EXCLUSIVE VIDEO CONTENT:
Campus Insiders, run by Silver Chalice, will serve as the online destination for the official College Football Playoff digital network, offering unique and original digital video, content and stories driven by the discussions around the playoff.

“The College Football Playoff is a premier event and brand in sports and can work with any provider in the space. We are thrilled CFP has chosen Silver Chalice and SportsLabs to be its long-term digital sports partner,” said John Burris, President of Silver Chalice and SportsLabs. “The launch of the website and applications, and the custom content created by Campus Insiders is just the start. Digital sports fans dictate that CFP content and rankings be available on all platforms at all times – we will ensure that happens.”


About the College Football Playoff
The College Football Playoff will begin with the 2014‐15 season. The semifinals will match the No. 1 seed vs. No. 4, and No. 2 will face No. 3 in semifinal games that will rotate annually among the Peach Bowl, Cotton Bowl, Orange Bowl, Sugar Bowl, Rose Bowl and Fiesta Bowl. The first semifinals will be January 1, 2015, at the Rose Bowl and Sugar Bowl. The first national championship game will be January 12, 2015, at AT&T Stadium in Arlington, Texas.

About SportsLabs
SportsLabs (www.sportslabs.com) is the official digital sports platform provider for schools, conferences, teams, rights holders and content producers. Using its proprietary Advanced Media Platform for Sports, it develops new ways for fans to engage with sports through digital products and experiences. Based in Boulder, Colorado, SportsLabs is part of Silver Chalice Ventures (www.silverchalice.com), which builds and operates a portfolio of high-value digital media businesses.