The Atlantic Coast Conference Launches New Responsive Website; New Site and Digital Products All Powered by SportsLabs in Partnership with Raycom Sports

By July 15, 2015Press Release

Boulder, CO. – The Atlantic Coast Conference and Raycom Sports today announced the launch of a new innovatively designed, fully responsive official ACC website. is now providing premier ACC content at a new level. In partnership with SportsLabs, the ACC is leading the industry by bringing new digital offerings to fans with one of the largest digital product portfolios in the industry.

The new site offers fans:

  1. Fully Responsive: The site adapts to any users screen size to optimize the experience.
  2. ACCDigital Network Video: Full integration throughout the site.
  3. Persistent Live Button: Highlights live events and directly links fan to the event.
  4. Advertising/Sponsorship: The new responsive design unlocks more advertising inventory, enables content category specials (sports, schools, etc.), supports mobile specific integrations.
  5. Live Events/Gamecenter: A comprehensive gamecenter that aggregates all event content in one place.
  6. Deep Sharing Capabilities: Facebook, Twitter, Instagram, Google+, YouTube, across the entire site.

In addition to the new responsive site, ACC fans can download the newly designed ACC mobile applications for free on iPhones, iPads and Android Smartphones. The mobile applications enable access to live game coverage including all of the ACC Basketball Championships, and video on demand from the ACC Digital Network. The ACC apps can be downloaded here:



“Raycom Sports and the ACC are committed to being in the forefront of technology,” said Chad Swofford, Senior Director of Business and New Media for Raycom Sports. “The new design of the Official ACC website will provide fans with responsive and user-friendly access to our content. continues to be one of the most innovative conference websites in the nation thanks to Raycom Sports’ continued relationship with SportsLabs.”

“We are very pleased with the continued evolution of the ACC website. The ACC’s commitment to providing the best experience for their fans is evident in this next generation site.” John Burris, President of SportsLabs.

The ACC has an extensive digital product portfolio for fans, including, iOS and Android official mobile applications, iOS and Android Championship applications,, and the ACC network on

About Raycom Sports

Charlotte-based Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom is the current syndicated television rights holder of ACC men’s basketball and football telecasts. Raycom Sports’ parent company Raycom Media, located in Montgomery, Alabama, owns and operates 53 television stations covering over 12 percent of the United States across 18 states.

In a partnership with the ACC, Raycom operates the ACC Network, which distributes ACC content through live television broadcasting, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championship events and the official ACC website.

About SportsLabs

SportsLabs ( is a leading sports technology provider. At the core of the SportsLabs’ technology is its proprietary Advanced Media Platform (AMP), which streams more audio/video content to more platforms than any other college sports provider. AMP for Sports also ingests content from across the sports, social and media landscapes, normalizes that content and then presents it to fans on any digital device and platform in the market. SportsLabs is a Silver Chalice company, the high-growth venture arm of the Chicago White Sox.